Notice: Snap’s advertising resources only publish viewers gender data for “woman” and “male” customers, although the figures posted for these demographics don’t always include around the whole user determine, so percentages demonstrated right here might not sum to 100 percent.
Note: over the past calendar year, we’ve created some vital adjustments to how we work out social media user figures, as well as data resources that we use to tell these calculations have also made considerable and broad-ranging revisions to their revealed figures all through that period.
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On a quarterly foundation, the organization’s data also expose which the dimensions of Instagram’s advert audience in Hong Kong remained unchanged involving Oct 2023 and January 2024.
To be a result, alterations in ad arrive at may not always reveal any improve in the System’s Total consumer foundation.
“Approximated audience dimensions is just not a proxy for month-to-month or daily Energetic customers, or for engagement. Estimates aren’t designed to match populace, census estimates or other resources, and will vary according to factors for example the number of accounts throughout Meta systems anyone has, what number of short-term people are in a particular geographic spot in a offered time, and Meta user-described demographics.”
As an example, buyer investigation results posted by GWI often supply pretty a special photograph of X use by gender as opposed with X’s personal viewers data.
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You’ll also find the complete Digital 2024 report for Hong Kong during the “full report” segment down below, but we’ll start off by looking in the vital headline figures for Hong Kong this 12 months.
The revised figures along with the present-day value GDP will likely be unveiled about two months later on for the 1st, next and third reference quarters and about the Budget Working day with the fourth quarter.
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The main produced figures are termed "advance estimates". The advance estimates contain the actual progress of General GDP and its major expenditure parts. When extra data turn into accessible, the advance estimates will likely be revised.
Just right before we get for the full report, here are some solutions for additional reading through, that will give extra context for our full list of Digital 2024 quantities for Hong Kong:
This contrasts Along with the gender data provided from the advertising equipment of platforms like Facebook, which relies about the gender that buyers themselves enter in their particular profile.